Servant Selling

Servant Selling: A Revolutionary Approach to Sales

In the world of sales, there are countless strategies and techniques that professionals use to close deals. However, one approach that stands out is Servant Selling, a concept promoted by Dave Brown. 

What is Servant Selling? 

Servant Selling is a sales philosophy that prioritizes the needs of the customer over the goal of making a sale. It’s about being fully honest and transparent with your customers, even if it means walking away from a sale. This approach is based on the belief that serving your customers’ needs will ultimately lead to more successful and satisfying sales. 

The Man Behind the Concept: Dave Brown

Dave Brown, the author of “Servant Selling: The Handbook for Closing More Deals and Giving Your Customers Exactly What They Need”, is a founding partner of Southwestern Consulting. He has trained hundreds of thousands of sales professionals across the globe and is known for his passion for empowering salespeople with key principles to make selling more emotionally and financially rewarding. 

Key Components 

In his book, Brown shares tested and proven sales techniques that work for every demographic and in every industry. Some of these key components include: 

The Power of Persistence: Persistence in following up with potential customers can lead to successful sales. 

Engaging with Enthusiasm: Enthusiasm can be infectious and can help create a positive interaction with customers. 

The Value of Vision: Having a clear vision or “why” can help guide your sales approach. 

The Science of Pre-Approach: Preparing before meeting with a potential customer can lead to more successful interactions. 

Asking for the Sale with Confidence: Confidence in your product or service can help convince customers of its value. 

Conclusion 

This refreshing perspective on sales is the approach that Old Drum Marketing has adopted. It challenges traditional sales tactics that prioritize closing deals over serving customers. By focusing on honesty, transparency, and service, Servant Selling provides a roadmap for achieving success in sales while maintaining integrity and respect for customers.